What Is Ideation Training And Why It Is Important?

Ideation training is known as the creative process in which new ideas are generated and can be accomplished via a wide variety of ideation techniques. These techniques can be brainstorming and prototyping. And if these techniques are carried out in the right way, then this training can assist the founders and executives in determining the exact issue to resolve. Plus, it also determines how to solve it.

This training is essential as it plays a crucial role in the design thinking process. This process is actually a concept commercialized by global designing agency IDEO. The aim of this process is to understand the public and uncover their non-obvious pain points which they are going through.

In this process, they will also learn about how the current and recent solutions are not up to their expectations. This training is ideally needed in those gaps where firms are spotting the best business opportunities.

In the design thinking process used in training, ideate is the third phase, which is specially designed to follow empathy. In this phase, the company observes the behaviour of their employees and tries to engage with their users in order to uncover their ideas and discover their frustrations and needs.

After observing and engaging with the users, the phase of defining begins where companies start to solidify the problem. They don’t solidify the problem as they see it, but the company solidifies the problem on the basis of customer experience. From this step, the real ideation process starts.

The ideation process starts when firms begin to control multiple techniques in order to come up with different solutions to the problem. Emphasizing is the most important part of ideation. It can help the employees of a company to improve their skills and let them better understand opportunities in order to apply multiple methods to get information from customers. It can also help to achieve better brainstorming.

And once the customer insight is gained, it will enable the teams in a company to better brainstorm as they have personally experienced the customers’ pain points as well as better understand which areas to focus on. These areas to focus on include maneuverability, shopping behaviour, child safety, and maintenance cost. And once the IDEO firm decides on a final design and ideation training, they come to know that they are closer to solving the problems as they have prioritized their customers. For more information visit our Website